Creating a website

The universal question of the digital era: how to create a website? Development, design, content... a simple question to navigate through what might seem like a bad remake of Indiana Jones for the uninitiated.

However, with a good method, it's possible to quickly grasp the key points for a successful website.

Hop on board with e-connect!


Contact us


How to manage a website revamp successfully?

If you're a marketing manager or a business owner, you understand the significance of your website. One day, the thought of redesigning it will cross your mind. Because, in a fast-paced digital world, websites aren't immortal—they need to evolve and adapt to your business and your visitors. Here's an essential guide to a successful website redesign.


1. Embrace the advice

Get ready to meet with 2 or 3 agencies, but treat it like speed dating for your website! Express your needs and soak up their advice before committing. The quality of their suggestions and creative sparks will rely heavily on the info you share and the excitement you bring to the table. Flexibility is key to keeping their creative juices flowing. Think of this collaboration as more of a jam session than a stuffy boardroom meeting. Choose an agency that vibes with your style. And if you're drafting a request for proposals, make it crystal clear and sprinkle in some personality to avoid any mix-ups. Don't hesitate to seek help from professionals to assist in the development of your specifications.


2. Respect the Website Creation Process

Agree on steps and a realistic timeline before assigning project team responsibilities. Then, stick to the plan diligently through each stage:


3. Setting measurable goals (conversions to be achieved)

Work with your agency to define measurable performance indicators (KPIs), set specific goals (like lead generation or sign-ups), and craft an effective call to action. Keep one question in mind: what will be the function of your new site? Will it attract more visitors, reach a new audience, boost sales, or encourage appointment bookings? And hey, before you get lost in the social media maze or consider Mandarin translations, pause and ponder: what's the real deal for you? Don't fall for the "you should do this, I heard that..." trap.

Focus solely on your needs.


4. Install a statistical tool

Time to get technical! Installing and setting up a top-notch analytics tool is key to tracking your goals effectively. It's like having a detective on your team, sniffing out any weak spots so you can tackle them head-on. Forget your gut feelings – it's all about the hard facts.


5. Organize internal resources

The resources and skills required to manage a website vary depending on its size. Maintaining a strong online presence, creating quality content, and ensuring responsive support demand both time and abilities. Form a project team (webmaster, content writer, designer) and consider outsourcing skills that your company lacks internally. Assess your internal resources capable of handling these aspects before embarking on overly ambitious projects like a multilingual blog if none of your team members have language skills.


6. Having "mobile-friendly design" in mind

Keep mobile users in mind: Your website needs to look great and work smoothly on tablets and smartphones too. Making sure your content fits any screen size is super important when you're revamping your site. More and more people are browsing the web on their phones, so you don't want to miss out on those visitors!


7. Making a copy of your old site

While it may be tempting to bid farewell to your old website, it's important to consider archiving its content. Despite its dated appearance, there may be valuable assets worth retaining. A thorough review could unearth hidden gems, ensuring a seamless transition to the new platform.


8. Choosing the right tech setup

Think of your website's tech setup like assembling the perfect sandwich – you need the right ingredients to make it just right. Tailoring the IT architecture to accommodate anticipated traffic and functionality is paramount. A robust infrastructure is the foundation upon which digital success is built.


9. Believing in instant website launches

Don't assume that launching a new website is as simple as pressing a button. It's crucial to discuss the launch date and time with your web development team beforehand. Certain technical adjustments, like changing DNS settings, may prevent immediate deployment, requiring careful planning and coordination.


10. Keeping your old site online until the new one goes live

It's important to keep your old website accessible until the new one is ready to go live. Taking the old site down prematurely can lead to immediate loss of audience and hinder search engine indexing. Informing visitors that a new site is coming soon may disappoint them and negatively impact your Google ranking.


11. The Golden Rules of successful web design in Luxembourg

As technology evolves and user expectations rise, effective web design encompasses more than just aesthetics. Consideration must be given to user experience, multi-platform compatibility, and emerging trends. Stay informed and explore the latest developments to ensure your website remains competitive.


Aesthetics and personal preferences

Judging a website shouldn't just be about whether you think it looks pretty or ugly. While you might love Comic Sans MS font and despise duck egg blue, your "artistic sense" and personal tastes shouldn't dictate your website's appearance. In short, the design should complement the content, not overshadow it. Web design aims to blend colors, texts, and graphics with one goal in mind: enhancing the user experience while achieving your objectives.


Where to start?

The first step is to set a goal (what should a visitor find on your site?) and consider its purpose (acquiring new customers, promoting a service, providing company information, building brand awareness, selling products, etc.). Web design will translate these goals by structuring the overall architecture, organizing pages, creating the site's hierarchy, and designing the navigation. This preliminary study is crucial for effectively communicating your message and determining the order in which elements of your site will be prioritized. What works for one site may not be relevant for another; consider the accessibility of a form or the usefulness of a testimonial, and the relevance of call-to-action buttons. Remember, web design is also a form of marketing; it's about your product and its functionality.

Web design isn't just about the visual appearance of your site, although it plays a crucial role in shaping your image. It should convey positive and attractive aspects of your company while instilling confidence in your visitors. Your website should become a powerful communication tool, capturing attention, setting you apart from competitors, and ensuring visibility across all devices, from desktops to tablets to mobile phones.


Why is Responsive Design a must in 2020?

A strong trend in web design for over 5 years now, responsive design is closely tied to the surge in smartphone and tablet sales. This rapid increase has led to new ways of consuming information that cannot be ignored today. Responsive design ensures that your website's content adapts seamlessly to any device without compromising quality. Content elements like text and images adjust automatically to streamline navigation, catering to impatient users on the move who demand quick and precise access to the information they seek.

Here are 5 benefits of responsive design:

  • Quality accessibility across all devices
  • Potential for a larger number of visitors
  • Enhanced user experience with tailored content
  • Simplified maintenance and hosting with a single platform
  • Reduced SEO efforts as optimization occurs on one site instead of multiple sites

The challenges

With so many different devices and screen sizes out there, it's crucial to make sure everyone gets a smooth experience on your website and can find what they need easily. Remember, your visitors don't have all day; if your site doesn't work well on their device (like if images are too big or text is hard to read), they'll likely leave. It's best to build your site with responsive design from the start, but if not, you can always update it to be more adaptable. And keep in mind, Google now favors sites that work well on mobile devices in its search results.

The main goal of responsive design is to make sure everyone has a great experience using your site, no matter what device they're on, by focusing on how content and services are displayed across different platforms.


But what is it exactly?

Let's use a bad experience to define the characteristics of a good one.

Imagine you've visited a website that just didn't feel right. Maybe it took forever to load, or you couldn't figure out where to click next. Perhaps the forms were too complicated, or the content was just plain boring. These are all signs of a bad user experience (UX).

Now, flip that around. Good UX design is like creating a smooth, enjoyable journey for your website visitors. It's about making everything easy to find, quick to load, and pleasant to look at. It's not just about pretty pictures; it's about creating an experience that leaves your visitors feeling satisfied and eager to come back.


What makes a website user experience better?

  • Tailored arguments and solutions that meet your target audience's needs.
  • Compatibility across all devices (responsive design).
  • Engaging graphics to make information easy to understand.
  • Clean and pre-filled forms for easy completion.
  • Genuine testimonials.
  • A simple and logical checkout process.
  • Displaying labels to stand out from competitors and reassure visitors.


Remember, a bad experience on your site will drive visitors away immediately.

Conversely, a positive experience will create an emotional connection to your brand. Make your site unique by adapting your design accordingly.


The template: an interesting solution with its limits

This option is great because it offers some compelling advantages if you're working with a limited budget. There's a wide selection of templates available, most of which come with a responsive design structure.

However, having many options doesn't necessarily mean you'll have exclusivity. While you can adjust the ambiance and appearance (color scheme, typography, adding your logo), you don't have full control over the design of your future site. It's crucial to clearly define your objectives before choosing a template to limit the extent of modifications needed.

As you can see, opting for a template for your site can be beneficial as long as you've properly identified your needs beforehand. Any modifications or additions can quickly increase costs and end up being more expensive than if you had opted for a custom design from the start.


Custom Design: a unique site with endless possibilities

A custom-designed site is crafted exclusively for you, tailored to your objectives and adhering to your branding guidelines. The creative freedom is boundless, with endless possibilities for evolution and seamless integration of all your desired features. A personalized site, besides being original, will accompany you over the years, evolving alongside your products or services. If we were to mention just one limitation of creating a custom site? Its price.

Template or custom design appear as two different solutions, each with its advantages. Once again, it's up to you to define your needs to make the best choice.

Web design is a dynamic discipline in constant evolution, following trends and adapting to different platforms and technologies. Having a good eye for design is no longer enough to be a great web designer. Bringing a visual concept to life while harmonizing content distribution and the diversity of platforms, all in service of the user, requires a range of skills.