Chapter 1
Traditional web redesign doesn't work anymore.
"Webiste revamp" - these words are the nightmare of many business owners and marketing teams worldwide, including in Luxembourg. The source of this stress is easily identifiable: during a redesign, budgets skyrocket and deadlines are missed. The problem stems from the fact that redesigns aim to launch a perfect website by a set deadline. Once the site is launched, there's little desire to touch it, and it enters a limited lifecycle.
The observation is simple: traditional web design has become ineffective. A smarter approach is available: Growth-Driven Design.