BlocHome

Objective: Supporting the launch phase of the startup aiming at facilitating property ownership through fractional real estate investment for its community.

Approach: e-connect collaborates with BlocHome to shape its brand identity and launch strategy, employing progressive conversion funnels. We kickstart the initiative by building a pre-launch waitlist, gradually revealing project details leading up to the official launch and product debut. Given its novelty in the Luxembourg market, the CRM communication focuses on educating leads about fractional real estate while building trust in Blochome's solution.